Jane Iredale Mascaras

Description

Longest Lash Thickening & Lengthening Mascara

Designed to make lashes look thicker and longer naturally
Packaged in a squeezable tube with a NEW oversized brush that works with this formula to separate and define lashes, prevent clumping, create natural looking lashes
Easily layered to achieve high‐impact lashes
Formulated with a proprietary blend of seaweed lipids to condition, moisturize and protect lashes
Reduces splitting and breaking
Free of lacquers, shellac and petroleum‐based ingredients
Filled with 50% more product than most mascaras – Based on average net weight of other brands’ mascara. PureLash™ Mascara
Designed to nourish and color lashes naturally
Resistant to smearing and flaking
Formulated with a proprietary blend of seaweed lipids and panthenol to keep the formula moist and condition lashes
Conditioning and protecting to reduce splitting and breaking
Free of lacquers, shellac and petroleum based ingredients
Great for contact lens wearers

PureLash™ Lengthening Mascara

Designed to make lashes look longer naturally
Formulated with: panthenol to condition lashes, a proprietary blend of seaweed lipids and wheat protein to condition and curl lashes, triple‐length cellulose fibers to add extra length and thickness Conditioning and protecting to reduce splitting and breaking Free of lacquers, shellac and petroleum‐based ingredients

Apply a layer of our PureLash Extender and Conditioner first. You’ll be amazed how it thickens your lashes. It also means that you’ll use less mascara. Allow to dry until tacky and then apply your favorite formula of mascara.
Be sure to rock the mascara wand at the base of your lashes first. This is where you want the most product, then brush out to the tips. If you are going to layer mascara, don’t wait for each application to dry. This is what makes lashes stick together. Don’t pump brushes. This will force air into the tube and help to dry out the product. Simply twist the brush in the tube to pick up more product.
Brown or grey can look softer around the eyes than black. Too much mascara can be aging.

PureLash Mascara Black Onyx, Agate Brown

Those sensitive to gluten should avoid this product (This product contains wheat).

This shade is vegan.
PureLash Lengthening Mascara Jet Black, Brown Black, Navy

Those sensitive to gluten should avoid this product (This product contains wheat).

Vegans will want to avoid this shade (This product contains beeswax).
Longest Lash Thickening and Lengthening Mascara Black Ice, Espresso, Slate Grey

This product is gluten free.

Vegans will want to avoid this shade (This product contains beeswax).